"We have concepts, We have products but no viable way to sell them to organic customers."
Let exemplify the problem using a small business model of fast- food shop.
Why does a good quality restaurant or a sweet shop not make enough customers within a year?
Nowadays, a simple fast-food shop of 10*10 feet delivers its customers their tasty meals and makes good money.
Social media marketing, e-commerce, and product photography brought a huge change for businesses.
What are the problems that small businesses face?
A customer sitting within the same city took at least 6 months to a year to reach the fast-food shop.
Once he comes to know, he manages to reach your shop and get to see your product and finally buys it.
So, the time it takes a customer to reach your shop is so much that sometimes you think dichotomously about your business.
Every business needs patience and strategies to show itself in the market.
But if your business holds all the requirements, why still have to wait for customers?
What is the solution that can surprisingly change the business ?
The digital revolution has brought a huge change in small, mid, and large size industries, brands, and businesses.
“Every business needs to think parallelly of marketing.”
I gave an example of a fast-food delivery shop that delivers in the entire town and opens its center all over the city after a year.
We gave fast-food owner 3 ingredients to add to his business that will help his food business to reach maximum homes:
Social Media Marketing
What tricks and smart
ways the business opted?
Product Photography is the first step for any business.
In online marketing means we only buy from our eyes. We cannot touch, taste or talk to the owner directly. The product photos should be able to pull the attention of the buyer. The picture quality and information matters a lot. The pictures should so tempt that customers cannot wait for a second to order for a meal.
According to Shopify’s statistics, an online store builder trusted by 1,000,000 stores, 33.16% of online shoppers need more photos, and 58.3% want a 360-degree view of the product they want to buy.
We perceive and read from the specifications of products that give us the knowledge of the product. But finally, a customer gets assurance and decide that the product is original from the comments of other customers associated with the services.
SOCIAL MEDIA MARKETING
Using SMM Services
Fast-food owner used social media accounts to market his products through his mobile.
It is to connect to your clients from one social account like facebook or instagram and share your new and upcoming sweets and dishes.
In this way, you could be aware of customers’ views and what changes are needed to make to your food.
E-commerce has brought a sea change in online businesses
we could buy products with just a click on mobile. According to wordstream product photography statistics, High-quality product image is a key to sales for e-commerce businesses: 93 percent of shoppers consider the visual impact to be the key factor in a buying decision.
A well-planned e-commerce service gives you peace of mind through a hassle-free way of transaction. A fast-food owner has to deliver his product only after the transfer of the amount from its customer. It has brought a change in online shopping, bringing many authentic small businesses to reach globally. For better results, E-commerce and product photography has to work hand in hand.
When every small digital product is turning smart, why don’t your business?