Brand is just a perception and perception will match reality over time – Ekon Musk

Brand is just a perception and perception will match reality

It was the last year’s chilling wintertime of December when I went to Ludhiana with my Family. As I came after many years to my uncle’s home, the weather gave me a continuous challenge. The temperature was going low by each passing day. And I realized I couldn’t withstand Ludhiana’s Winter in my old Cardigan.

 

How is a  need of the hour sometimes a BRAND?

I asked my uncle for a good branded sweater and cardigan shop in Ludhiana. I went to an outlet in Monte Carlo, which I am sure everyone knows and believes in. I bought a tracksuit and a cardigan. The time I thought that I wouldn’t continue my jogging was now possible with Monte Carlo’s Tracksuit.

I asked about this brand to my uncle, and told me the history of  Monte Carlo, which originated from Ludhiana, Punjab, a busy city that possesses a vast textile industry.

 

There is always an unstoppable person behind every brand?

Monte Carlo, in 1949, started a new venture called  Oswal Mills. In which they began to manufacture and sell Woolen in a more formulated fashion. With their commitment to work, they soon became India’s top woolen yarn Industry.

A small thought on bringing India collaborators together in woolen yarn gave a new direction to Monte Carlo.

Later in 2002, Monte Carlo started reaching heights one after the other year. Today Monte Carlo Fashions are manufacturing all-season apparel. From 2019, the company’s revenue for the full year preceded 14% to Rs 656 crore from 2 crores in 2002.

Branded
brand means growth

Similarly, Flying Machine, Cafe Coffee Day, and Haldirams are some of India’s Top Brands that have left a mark on  country’s economic growth.

Monte Carlo Fashions was indeed a clothing buddy for Barfi, Bhaag Milka Bhaag, Mary Kom, and Student of the Year in the hit Bollywood movies.

I realized how a simple thought of bringing all the yarns and manufacturers together changed and contributed to many people’s lives and is still serving everyone.

Development continues when you decide to make a difference and continue to improve in that direction without any distraction.When you attain, you grow strength by strength with each step and build a BRAND STORY!

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on pinterest
Pinterest
Share on whatsapp
WhatsApp
Share on google
Google+
Share on email
Email

Recent Posts

Leave a Reply

Your email address will not be published.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

CAREERS

However, if you think you can add value and grow with our team, mail us your info with a resume at info@webshlok.com