Social media has emerged as an essential component of marketing strategies. Social Media has been influencing people for almost a decade now. While most businesses are focused on both the giant platforms of Facebook & Instagram, we have worked out some crucial trends on both of these social media platforms, that are the plus factors for each of them individually.
Here is our report on Facebook vs Instagram - Social Media Marketing (SMM) and the factors that can influence your business.
» THE AGE FACTOR
Facebook and Instagram have a varied audience. Since most brands step in with a specific target audience, it is essential to recognise the platform that can work well for you. Facebook is favourite when it comes to social media amongst the Indian crowd. With a vast majority of the Facebook community being in the higher age groups, FB becomes an essential social media tool to make your brand’s voice heard.
Instagram, on the other hand, is a growing community of young users and is very popular amongst the urban youth & creators.
So, now you know which one needs more focus for reaching out to your brand’s target audience.
» THE NUMBER GAME
Currently, India has the largest number of Facebook users across the world and is still growing every single day. Facebook is one of the primary reasons why most brands compulsively create a Facebook page to display its products & services.
Instagram is actively gaining popularity amongst the Indian crowd, and the count is estimated to increase by 10 million every year. All of this, and a young crowd which genuinely represents the working, earning & spending group.
» ORIGINALITY & INFORMATION
How many of us search out for a business on Facebook as compared to Instagram? How many of us follow more pages on Instagram as compared to Facebook? An answer to both of these questions will get you the real way of how both these platforms are essential.
While Facebook tends to be more informative and can have carefully planned posts, which can be very well edited, Instagram, as in the name, is instant information. Instagram shows the activity while it happens and therefore has to be REAL. However, you cannot infer a lot from just the posts, so you need an actual written text about the brand and product, which is best given out by Facebook.
» CONVERSION RATIOS & ENGAGEMENT
Most of us who have personal accounts on Instagram & Facebook realise the vast difference between the way people interact on both the platforms. You are more likely to get a higher number of likes and comments on Instagram, as compared to Facebook.
However, the question of real-time conversions remains and is mostly dependent on your content and social media strategy, which can help you work well on both the platforms.
» IT IS ABOUT TIMELINES
Rhetorical, but true. Instagram is instant, and Facebook is a well-planned display. An upcoming or a past event can be very well put up on Facebook and is sure to get higher engagement. Instagram, on the other hand, is bound to get you more views and engagement while the event is happening and might not give so much insight into past or future events.
There, we said it. All you need to know about social media marketing when it comes to Facebook & Instagram. Have a business or brand that you want to present on social media? Reach out to us at Web Shlok and let us guide you through it.